Social Media Marketing and You

If you have a business, or a project that you wish to garner attention for, perhaps your attention has turned to social media. Marketing your brand and projects on social media is a wonderful way to get people interested in what you have to offer. In this article, we will discuss social media marketing and how you can use it to get more attention to your business.

1. Facebook

Facebook is perhaps the dominant social media network, and billions of people have an account. If you have not done so already, it is a good idea to open a Facebook page for your business. This is free, and easily done provided you have a personal Facebook account as well. Once you have a Facebook page for your business up and running, you can attach the address to your web site, and even add it to your email list for those who subscribe to you. Once you create posts, it’s not a bad idea to pay a few dollars to get your content out to more people than normal by boosting your post.

2. Twitter and Instagram

Gravatar, Blogger and WordPress.com are other great social media networks used by individuals who could be potential customers for you. If you have not done so, create accounts with each of these. Twitter allows you to make tweets that your fans can see, and Instagram is where you can post pictures of your products, if this applies to your business. You can list your web page on each of these. 

3. Blogging

Depending on your business, or if you have the time, creating a business blog is a good idea to get more about your brand to potential customers and keep them engaged. You can write a blog post that describes your business and what your goals are, and even write an individual post for each product and special that you offer. This can be an excellent opportunity to describe who you and your affiliates are behind the brand, and become more personable to those who you want to attract to your company. If you have any special events, such as a fundraiser, it’s a good idea to blog about these too.

4. YouTube

YouTube is an excellent way to not only generate more views and traffic to your web page, but to earn a little extra money on the side. If you sell physical, or even digital products, making a video that discusses how it’s made is a good idea to get people interested in what you offer. Also, you can make explainer videos, where you teach individuals how to achieve a certain goal, or you can make funny videos that create lots of views and then stick your brand name where they can see it.

In conclusion, using social media to market your products and your brand is an excellent way to generate lots of traffic, and therefore, success. Use the tips found in this article to market yourself on social media. You’ll be glad you did.

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